Personally, idgaf what they do with Prime Video. After about a decade of having Prime, the only thing that has ever caught my attention was Rings of Power and that shat the bed so I'm good there.
I order enough off Amazon that faster delivery is a major draw for me. Ordering from other merchants is a drag because Amazon set the standard forever ago. But is it worth $140/year? Idk, I'll have to do the value calculation on that one. But it's getting closer to not being worth it. Especially if they continue to bundle the cost of video that I don't use onto my shipping subscription.
The only problem I have with that is the notion that a company gets to consolidate funds that were previously going to an actual real person. Now, if we could rely on big business to pass on those savings to their customers and employees, that would be one thing. But we can't.