This is currently my “problem” right now. I’m developing a SaaS that I believe has demand but the biggest problem after I’ve finished the product will be distribution because I have no connections to the market I’m looking to sell too.
I’m only a software engineer by trade and I have no other experience or communities I’m connected to so technically no matter what I’d be stuck only building SaaS for devs/founders. I honestly don’t want to be yet another founder building for other founders. But I understand why saas founders tend to only build saas for other devs, because it’s the only community they’re familiar with and comfortable distributing to. I think I’m willing to take the risk and try to distribute organically. I’m sure I’ll learn a bunch from it.
This. I’m all for seeing other peoples’ success. A lot of them provide value and insights in their posts. But these “case studies” that funnel into a newsletter are getting annoying.