I think the only reason you should pay for ads is if you know who you are targeting and you are using the right platforms. Also, if your organic content isn't getting reactions, you should try to understand why. Otherwise, you could throw money at a paid ad and have zero ROI because of this reason, too.
I think the only reason you should pay for ads is if you know who you are targeting and you are using the right platforms. Also, if your organic content isn't getting reactions, you should try to understand why. Otherwise, you could throw money at a paid ad and have zero ROI because of this reason, too.