Sure, in the short term. I've switched to DDG and I'm not getting another Pixel when I need a new phone, and hoards of tech savvy people are feeling the same way. Dissatisfaction is causing them to lose customers and talent.
Eventually, they'll start feeling it in their bottom line. And by then it might be too late to change course.
Funny how "self awareness" has two meanings here. It's the essence of what makes humans the smartest animals, but the problem you're referring to—lack of self reflection—is one of the most common problems amongst people today. Common sense ain't so common.