I don't agree that it made any sense to do that. If they wanted to containerize apps, there has been an open source solution to that for years; Flatpak.
ain't nobody got time for that
As an app maintainer, that wants to support Ubuntu, why would I prefer to deploy a snap server, instead of publishing deb files, or creating a Flatpak?
There are big differences between Snaps and Flatpaks.