# Mark from leedr.io #
- build an audience: start blogging and creating content consistently. then move that audience off socials and onto email.
- educate your audience of fans about your upcoming launch. create sneak peaks, discount codes, get their input on bundles and other product ideas.
- begin the count down on your socials and email. use lead ads to tease and reward people who want to sign up to get the first look at the launch
- launch, sell, remarket.
## Mark from leedr.io ##
You should be investing heavily into business development. AS a freelancer, your fist and most important job is to generate new work. Everything else fails without new work coming in.