For years they ran a program to reward people for using Bing (they still technically do, but the payouts are next to nothing, maybe $5-10 worth of gift cards per year).
10 years ago you could accumulate a passive income of several thousand dollars per year by farming Bing Rewards, Perk (before that company went under) and a few other programs.
TV plots were a lot more rudimentary and formulaic back then as there was less competition (like 3 channels total).
Lots of "so-and-so's boss is coming to dinner and it has to go perfectly or else, and unsurprisingly, hilarity ensues"