mth2nd

I’m not sure but I also hadn’t heard of them till I saw a hodinkee article about the el primero that game up as a Google suggestion. I think they have shit marketing.

I used to work with a guy that had a Panerai, an old school Heuer Autavia chronograph, a Junkers and a Nomos. This dude was cool and was the one who ultimately got me into buying high end watches (at the time I was just wearing stuff like Invicta and convincing myself that I didn’t want a Rolex). Within a few months I’d gone through a number of different brands buying and selling my way through the world of Swiss watches (I’d purchased a Brietljng Colt, a TAG Heuer Carrera and more) eventually I’d purchased a Zenith El Primero and he’d never heard of it before, he even did some of his own watch servicing but hadn’t heard of Zenith.