Stick to sites you know. If you're looking for a review and you get a hit on a site you don't know there's a better than 50% chance it's just an ad generated site (and frequently these days just the output from chatgpt).
Sucks for lesser known sites that are trying to get noticed, but unless google work out a way of removing the crap from feeds that's the way it is.
Same with youtube.. unless you trust the reviewer, assume it's paid unless there's good evidence otherwise.
Search for reddit/lemmy mentions specifically.. although those can be astroturfed too.. but the comments are generally helpful.
That's convenient..