Here are some experiments you can run (assuming you know your target audience)
- Cold emails
Getting customers from cold emails
- Linkedin DMs
LinkedIn DMs : Killer Strategy
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Regularly posting on niche communities ( niche facebook groups etc. )
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Build some light weight free tools & launch on platforms like product hunt
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Personal brand building (Twitter, Linkedin etc)
Do it without a second thought.
After talking to numerous SaaS founders, here’s how I think about,
In B2B SaaS world, it’s much easier to succeed in a proven market category with 100s of competitors. Infact the earlier you start, you will need work a lot on PMF & you need to lots of funding to educate the market.
Of course if you’re too late, it means that,
But if you’re looking at building a stable 5-10 MN revenue business, it’s much better to stick to established markets. You will know what product to build on day 1 with minimal experimentation. Once you figure out your unique positioning & niches, your focus will always be on finding out those 1-2 effective growth channels that work for you.
Here’s an example of how Karsten is doing it in a highly competitive space,
How we are growing our SaaS in a highly competitive space