watchheroes

I am trying to take images of some watches and I am trying to do it so that I don't have the reflection of the glass. The images are coming out terrible and I don't know what to do to get them to look like the link below.

The link is a series of images where the glass looks like its not even there.

https://www.instagram.com/p/Cztyy7Sr6rK/?hl=en&img_index=1

Any help or tips would be much appreciated.