If you click through to the Business Insider article you can see that it's a misquote. Private investors accounted for 44% of the flips in 2023, not 44% of all single family home purchases total. That's still a problem, but it's a huuuuuge difference. Flips are a small minority of home sales.
wowbagger_
joined 1 year ago
I took the phrase "small business" to mean places with an actual storefront (restaurants, small shops, studios, and so on) who use FB or IG in lieu of having their own site. For those places it makes particularly little sense because social media isn't most people's first port of call when they're looking for somewhere to eat dinner or go thrifting.
What? Myself and most of my friends are Gen Z and nobody I know does this. Google Maps is always the first place I look, and 70% of the time I click through to the business's actual site.
Hell, most of us barely use IG at all anymore
Did you even bother to skim the article? That's literally the first reason they give:
There are a few theories that seem to come up again and again. First, Gen Z simply uses technology more than any other generation and is therefore more likely to be scammed via that technology.
This article is cherry picking numbers from a Redfin study. It says 28% empty-nest Boomers vs 14% Millennials with kids. Together those two subsets own 42% of large homes (3+ bedrooms). So that doesn't account for elder GenZ, Millennials without kids, all of GenX, and any boomers that don't count as "empty-nest" for whatever reason. It's not half corps like everyone keeps saying.