I thought about a promotion idea for my small web app. : launch a contest on freelancer.com where whoever makes the best <1minute social media video post about my site wins 100$.
I was hoping to get some website traffic from this and then start working on native mobile versions of the apps.
I started the contest yesterday and it will last for a month, but after a day and 5 submissions I'm getting discouraged. The submissions are pretty bad: several are getting the website name wrong in the video and the work seems like something one would put together in a couple of minutes without caring about it at all. Most of then did not even post the video on social media. Possibly too small of a budget to attract good talent, but for me it's not a small amount.
I was hoping to find an outside of the box way of promoting the website using my 100$ budget but it seems I was way off... What a waste.
How specific are you being with the video?
Ideally, you provide creators with a brief with guidelines on things like what phrases to use and anything that could help them (images, hooks), without being specific enough to limit their creativity/creator potential.
Seems like you have an expectations problem, and if you still have 29 days to go and are getting 5 submissions a day, you can just wait and see if it gets better. 80/20.