If your stickiness index is over 30% then your app is healthy AF (Daily Active Users/Monthly Active Users).
There are multiple ways to monetize an app:
- Adsense/Admob or other ad networks.
- Affiliate links
- Paid placements from companies in the same industry -> I like this one the most as it's very flexible and you're usually paid a performance fee every month.
- Microtransactions
- Paid version -> If there's a feature that would make your users' lives much better, then go for this, it's low effort/high reward.
If you can provide more details about the app either through here or DMs I'll be happy to help.
How specific are you being with the video?
Ideally, you provide creators with a brief with guidelines on things like what phrases to use and anything that could help them (images, hooks), without being specific enough to limit their creativity/creator potential.
Seems like you have an expectations problem, and if you still have 29 days to go and are getting 5 submissions a day, you can just wait and see if it gets better. 80/20.