Might as well go all in on this. Merch and toy stores are popular for kids so i don't see why they won't do this. I don't know why Western companies are so afraid to branch out from their "core competencies" and fighting tooth and nail to keep the rotting corpse of their previous business models. Japanese companies have been branching out from their initial business models since forever. Nintendo used make card games but is now a videogame behemoth. Fujifilm went from photography to biotech. Sony recently eked out into finance. This branching out is why Japan has some of the oldest companies in the world because they value long term survival. GameStop could do the same by giving up on their old business model and embrace selling merch and toys instead.