this post was submitted on 25 Nov 2023
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The answer is simple, because it generates absolutely insane amounts of money for Fanatics, the leagues, and the owners.
I used to work for a company that worked with Fanatics. Their profit margins as you can imagine are absolutely ridiculous. That jersey being sold for $100 costs them at most $10 to manufacture and ship over from a Chinese factory.
I know you said "at most" , but $10 is being generous with the scale these factories operate at, and the cost of materials / labour in China. I bet you it probably costs them closer to $4-5 per jersey
Probably the same Chinese factories that make the knockoffs. They have all the specs already.