this post was submitted on 25 Nov 2023
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Entrepreneur
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I personally feel like if someone can just bring real leads into a website (bringing prospects inbound) that solves 90% of entrepreneurship problems. There are services that help with this already but I am not even interested in current tools cuz they just don't really make it easy. This is personal opinion.
Yup it's not easy. We use a combination of SEO, PPC, PR and social media. Marketing is vital for any B2B.
All are huge time sucks and require cash.
We started with cold outreach though.
Tools like Apollo and LinkedIn make this easy. Being hyper focused about offering value to a small group of customers helped us gain traction without any outside investment.