this post was submitted on 26 Nov 2023
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Side Project

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A community for sharing and receiving constructive feedback on side projects.

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What is your current business ? Share with us ๐Ÿ™ (alien.top)
submitted 1 year ago by Mans__js@alien.top to c/sideproject@indiehackers.space
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[โ€“] pknerd@alien.top 1 points 1 year ago (1 children)

I wanna start a newsletter with a paid subscription. How do I promote?

[โ€“] Tintedlemon@alien.top 1 points 1 year ago (1 children)

So I use a platform called Beehiiv, which I have found to be the best platform both in terms of ease of use and audience building.

There are then 3 ways I find that people sign up:

  1. Subscribers sharing with their friends/colleagues. Beehiiv works well here because they have a built-in referral system, which makes it easy and rewards people for sharing your newsletter.
  2. Using X and Facebook for both organic growth and paid ads. Generally, I've found X to be the best platform. Content is easily visible. For paid ads, it works out to be around 1.15 I pay per sub.
  3. Using Boosts on Beehiiv where you can pay for similar newsletters to promote yours on theirs. This is good because their audience already has an interest in newsletters in general, and the subject you talk about. So typically have a high open rate in return. More importantly, you set how much you'd like to pay for each referral, starting from 0.50 for each.

Other than that, post consistently, be engaged with your audience and enjoy it. I've got a lot of enjoyment out of doing mine and the opportunities are great.

[โ€“] pknerd@alien.top 1 points 1 year ago (1 children)

Thanks for your response. So is it like a substack? How does it pay?

[โ€“] Tintedlemon@alien.top 1 points 1 year ago

Yes, it is similar to substack - which is what I previously used.

Substack was good for most things, especially the 'Notes' section, which Beehiiv doesn't have. The premise of notes is for newsletter content writers to read each other's work and connect with each other, which I like.

I moved to Beehiiv after I realised that my side project was growing, and I had the opportunity to monetise it. This was in the form of boosts, ads, paid subscriptions, sponsorships, referrals, etc. The dashboard tells me everything I need to know, I can easily manage ad requests, boosts and so on.

For paid subscriptions, it's paid and processed through Stripe (who take a small transaction fee).