Side Project

So I use a platform called Beehiiv, which I have found to be the best platform both in terms of ease of use and audience building.

There are then 3 ways I find that people sign up:

1. Subscribers sharing with their friends/colleagues. Beehiiv works well here because they have a built-in referral system, which makes it easy and rewards people for sharing your newsletter.
2. Using X and Facebook for both organic growth and paid ads. Generally, I've found X to be the best platform. Content is easily visible. For paid ads, it works out to be around 1.15 I pay per sub.
3. Using Boosts on Beehiiv where you can pay for similar newsletters to promote yours on theirs. This is good because their audience already has an interest in newsletters in general, and the subject you talk about. So typically have a high open rate in return. More importantly, you set how much you'd like to pay for each referral, starting from 0.50 for each.

Other than that, post consistently, be engaged with your audience and enjoy it. I've got a lot of enjoyment out of doing mine and the opportunities are great.