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Are Facebook Ads ever worth it? (alien.top)

submitted 9 months ago by kristijonasu@alien.top to c/entrepreneur@indiehackers.space

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I am thinking about building a Facebook campaign for SignalZen and of course want to be profitable with it. It seems every marketing guru online says they make millions with them. But everybody I actually talk to said they couldn’t get it to work for them.

Are Facebook ads too over-priced to scale with?

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[–] bumblejumper@alien.top 1 points 9 months ago

I'd put up a specific landing page, where you offer to demo, and on-board potential new clients.

I'm not sure what your stick rate, or your ascension rates are, but if you're at $50 a month, and you're keeping a client for a year, you can easily spend $500 to acquire a customer and still be profitable.

That's how you have to look at this. The cost is going to be high up front, but maybe you can acquire customers that work for you over the long term.

You're not going to pay $10 to acquire a $25 a month client, that's just not realistic... especially with such a specialized service.