British Columbia

I think [Wilson's] point is that the brand has an exclusive image and he's saying that they shouldn't want to be all things to all people, which is a place where the Gap brands live," Schwartz said. "There are, however, multiple benefits to having an inclusive brand image and a limit to how many wealthy, fit, young women you can sell to.

Chip’s point, as quoted in the article, seems to be a comment about brand positioning. And the criticism seems to be on two levels:

• a brand positioning retort (quoted above)
• a DEI retort that also frames him as a jerk

As a comment on positioning, what he said is Marketing 101.

Not sure if what he said was taken out of context, though, because his actual interview is a different Forbes article behind a paywall.

So is he insensitive, or talking about marketing basics, or both? I think it’s hard to tell.