This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
Sooo, over 10 years ago, somebody came up with the idea for a hybrid board game: Golem Arcana. It's a board game...that requires an app to play.
Of course, the app was proprietary, and it's no longer supported, so now the game is dead, because the app won't run on modern phones.