this post was submitted on 22 Sep 2023
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Google+ did the same thing when it rolled out, then they tried to force people to use it before they cancelled the project.
In fairness, Gmail had a similar invite system when it launched and that's been way more successful than G+
Gmail was invite only at first probably because Google didn't want it to grow faster than they could buy hard drives. It gave you a gigabyte of email storage which at the time was huge. I'm certain they did that for technical reasons.
"i am the choosen one!" As if...
Boy, our servers are ducktaped!
Gmail was also both "federated" and an insanely good product compared to its contemporaries. G+ had a couple of interesting innovations, but it wasn't all that special and invite-only on a closed ecosystem is very iffy.
Gmail was literally the best. 1GB space at launch when you'd get a dozen MB in Hotmail and others, slick fast UI in a browser.