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The maximal use case! That's a good way of thinking about it!
I'm struggling with my SO to buy a reasonable house in a high cost of living area. They want a massive 2000 Sq ft monstrosity because we plan to have a kid soon, and I'm thinking 1500 is more than enough. They're reasoning it's we need space for each other and entertaining. My reasoning is I want to eat out at the nearby fantastic restaurants nearby more often and buy cheese and wine and stuff.
I had to use a unit converter, but I've lived in places housing up to seven people that weren't that big. Comfortably.
This is a conversation I had here recently as well when I pointed out to a car thread that for the money Americans pay for pickup trucks you can also buy a hatchback and a proper van, cover most use cases and not drive a tank to take kids to school. They did NOT like that.
Hatchbacks and vans are enclosed and not fun to haul stinky stuff and aren't conducive to hosing out after.
The main problem in the US is companies not making Coupe utility sized vehicles like the Subaru Brat or the El Camino. Small and light vehicles with beds. I would love a small AWD electric or hybrid truck that size that has good mileage for commuting and just enough convenience for moving cumbersome and stinky things around. The Ford Maverick is a move in the right direction, but is almost a midsized truck instead of going full on compact.
AAAAAAH, it's happening again!
Let me speedrun through this: I've never seen a pickup truck and I am in a rural place where people move stinky stuff all the time. Vans can be purchased with sealed off cabins, and with all doors open can be hosed down easily. It's fine. Nobody here has pickups. I haven't seen a pickup or known anybody to have one and everybody is fine. This is a strictly American thing and the US isn't the moon, there really isn't a unique need to use a truck bed for school runs.
You're doing the thing the man said: drive a tank to buy groceries in case you have to haul manure once a year.
It's about impossible to make this point with some Americans. Don't cause yourself an aneurysm.
I want a truck the size of a Subaru Brat, which had a shorter total length than a Honda Fit.
Is that unreasonable?
No they're just being a cunt and don't realize every truck isn't the size of a 737
No you are not. But perhaps you might consider a small and light trailer you could pull behind a sedan of even a mini-van. The costs are far, far, lower and the insurance and licensing are nearly non-existent.
unfortunately there is no such product available in the market currently.
Most close may be a triporteur (scooter with bed) or a cargo bike, with an extended battery it is enough for daily work (60-200km)
I know there isn't in the US because I recently tried to find one to purchase, and I am complaining about that lack of availability.
Congratulations you anecdotal experience means nothing. I see pick up trucks ALL the time in rural areas (in Germany and the US) and in the US they aren't all hulking behemoth dodge rams. Those fill the suburbs. There's nothing wrong with wanting a small compact truck for hauling stuff. Trucks like the 95 toyota hilux, 98 Ford ranger, and 92 Jeep Comanche are great for hauling stuff like used furniture or concrete powder and picking up your kids from school without looking like an Abrams tank.
Except the 2 best selling cars GLOBALLY in 2020 was the Toyata corolla and the Toyota hilux a fucking truck. The hilux was 2020′s best-selling VEHICLE in 14 countries, including Argentina, Australia, Panama, South Africa and Fiji.
You don't speak for the rest of the world
Wait, in 2020? Why not look up 22 or 23? I mean, it's not like anything weird would have impacted the market in 2020, huh? And hey, it doesn't even look that bad for your case, the Hilux and the F150 both break the top 10 in the most recent source I could find, if narrowly. The best seller I see is a SUV, and man, trust me, I don't share your defensiveness here, you are super allowed to mock those.
Now, I don't speak for the whole world, but I sure speak for myself. Since I was checking, in my location small vans and pickups all together account for less than 10% of the national market as per the most recent data (they don't even bother separating those segments, apparently). Large commercial vans and small commercial trucks are actually as big of a segment.
So yeah, anecdotally and statistically, it's exceedingly rare to see a pickup truck here. Turns out you also don't speak for the rest of the world. Because, you know, nobody does. That tends to happen with hundreds of countries and billions of people.
I think people tend to pick the wrong targets in this debate. Stuff like the Ford Maverick and F150 are usually people who really don't need a truck, and most crossover/SUV drivers would be fine with a sedan. Once you get into the F250 and higher, though, you're mostly dealing with people who actually use their truck for a living. There are reasons workers in the US choose those--such as fifth wheel trailers--and there are reasons why European workers don't (except when they do).
And it's really silly. Vans for that kind of work are generally truck frames with a different back end. It doesn't make that much difference at that level. The best you can say is that the hood doesn't stick out as far and therefore visibility is better, but even that's not always true, and there are other tradeoffs with that design.
I live in rural Germany. The only people with these trucks are the ones that never use the bed. In fact, I've recently seen one at the hardware store. The guy bought a shelf maybe 1.5 m long. Neither did it fit in the bed, nor did it fit in the cabin. Such a worthless piece of shit.
Everyone in the trade business uses vans. For heavy duty hauling they obviously use something bigger than a fucking pickup truck.
That out of the way, I see the appeal in smaller old-school trucks. They usually have larger beds than the ridiculously oversized pieces of shit that start sprouting in urban areas.
My 2015 Dodge Ram Hemi pickup truck and 24,000lbs/11,000kg tandem axle tilt bed trailer would like a word. Pretty hard to get a skidsteer or tractor in a van........And the cost to own and insure even a single axle truck and trailer is far more expensive, (I've done the math), and far less versatile. And hiring a large truck makes scheduling very difficult for weather sensitive jobs far too often. Not to mention the loading and offloading almost always needs a ramp or dock of some kind for those larger trucks - hence the tilt bed trailer.
And when not being used as a haul/work vehicle, it can get groceries or even a 6 pack of beer...........
That said, do urbane Cowboys/Cowgirls need a pickup truck? Probably not. But it's a free, but often stupid choice they are free to make.
If by "American" you mean North American, then yeah, you are correct, because pickups are also super popular in Canada and Mexico. But I don't think that's what you mean. I think you mean to specify the US which again, is incorrect. The fact that pickups are so popular in Canada and Mexico as well tells us that contrary to what I suspect you're trying to imply, there isn't some kind of special innate idiotic pickup truck gene that's unique to Americans and that instead, it's all about marketing.
After all, if marketing and advertising didn't work, it wouldn't be a multi-billion dollar industry. What the big American car companies have done with amazing effectiveness is to make owning a pickup truck an intimate part of a lot of people's self-image. That's what you are arguing against and that's why it's nearly impossible to change anyone's mind about it.
That's all fair enough. And let me just include the first part about North America in there and not also pick the fight about Canada being mostly in that same cultural bundle because this thread is already trolly and angry enough.
I think if this thread wasn't such a hassle it'd be interesting to pick some of that apart, because I do think the marketing is culturally bound, not arbitrary (if it was arbitrary it would have worked in the places where it didn't). I do think it's obviously hard to argue about the identitarian bit you mention, though, because... well, look around this thread.