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Ford Mustang Mach-E Sales Soar After Discounts, Proving Cheap EVs Are the Way Forward
(www.thedrive.com)
this post was submitted on 02 Apr 2024
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Electric Vehicles
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This is mostly true but I think a lot of the added cost is manufacturers pushing out vehicles with the maximum amount of markup possible in order to recoup their costs in developing EVs as fast as possible (along with COVID era proce gouging). I'm sure in a decade or two they'll be dirt cheap comparatively, not that helps anyone now.
But isn't this true with any "new" technology? The beginning of the timeline has high cost and as the product becomes "normal" costs come down?
Pretty much. I distinctly remember when plasma TVs first came out and seeing an advertisement in a magazine for them, 55" for $15,000. Now you can buy one (LCD) for a few hundred bucks.
Right. I doubt we see the exact same behavior with cars, especially in today's world where all cars are more expensive than they were just 4 or so years ago. That said, I do expect EV prices to come down. I can hate on auto makers for being slow to the game all I want, but the reality is they won't do it if they don't think they can turn a profit. It seems like it's coming just a lot slower than some would like.