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Call of Duty and Diablo boost Microsoft's gaming revenues, but Xbox sales continue to fall
(www.gamesindustry.biz)
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It's really quite bad imo, but it's surprising considering how the consoles are basically the same, hardware-wise - the Xbox on paper might even be technically more powerful.
I think that if they'd been able to get out there with a couple of great 1st party games early in the generation it might have helped swing the market in their direction but they didn't and now it doesn't matter.