this post was submitted on 19 Jul 2024
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"We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment (www.windowscentral.com)
submitted 3 months ago by simple@lemm.ee to c/games@lemmy.world
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[–] scrubbles@poptalk.scrubbles.tech 26 points 3 months ago

I work with a lot of ex-microsofters, and this sounds about normal. In Microsoft-land you only get funding if you're profitable - and even then you need to be wildly profitable. They don't care about being startup costs, or getting to profitability, if you aren't right now you're going to have to beg and plead for funding.

Of course then they're immediately surprised that things aren't just profitable immediately, and take time to build a userbase, and wonder why they're constantly behind on the latest tech. God forbid they actually invest in promising tech...