this post was submitted on 19 Jul 2024
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"We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment (www.windowscentral.com)
submitted 3 months ago by simple@lemm.ee to c/games@lemmy.world
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[–] scrubbles@poptalk.scrubbles.tech 26 points 3 months ago

I work with a lot of ex-microsofters, and this sounds about normal. In Microsoft-land you only get funding if you're profitable - and even then you need to be wildly profitable. They don't care about being startup costs, or getting to profitability, if you aren't right now you're going to have to beg and plead for funding.

Of course then they're immediately surprised that things aren't just profitable immediately, and take time to build a userbase, and wonder why they're constantly behind on the latest tech. God forbid they actually invest in promising tech...

[–] magiccupcake@lemmy.world 14 points 3 months ago

Enough money to buy Activision-Blizzard and Bethesda, but not enough to actually pay for developers or marketing.

[–] Tronn4@lemmy.world 8 points 3 months ago (1 children)

But you ain't got no games Lt. Dan

[–] Kolanaki@yiffit.net 8 points 3 months ago

Xbox: No games.

PS5: No games.

Nintendo: Games; but even the 10 year old ones are still full price.

[–] echodot@feddit.uk 6 points 3 months ago

Did they try having some games I might be interested in? I don't feel like they need marketing I feel like everyone knows about Xbox, then the fact that they exist. The big problem is that I have no reason to buy one.

At some point have they tried possibly making a decent halo game? Because the recent installments have not been good.

[–] Kolanaki@yiffit.net 6 points 3 months ago

Really? Cuz I see more Xbox ads than PlayStation or Nintendo ones.

[–] dinckelman@lemmy.world 5 points 3 months ago

Sounds like the chase for infinitely profitable growth ain't going that great for them

[–] Fiivemacs@lemmy.ca 1 points 3 months ago (2 children)

Does it really need it...the entire friggin world knows Xbox, PlayStation or Nintendo. Basically anything else isn't worth the effort or its PC. Advertising is such a joke

[–] acosmichippo@lemmy.world 17 points 3 months ago

if you're trying to convince people to buy an xbox instead of a playstation, yeah. And keep current xboxers within the ecosystem. post-purchase affirmation is a big component of advertising too.

[–] style99@lemm.ee 1 points 3 months ago

You mean their games are a joke. Hard to imagine someone wanting an xbox over a PS5/Switch.