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Google pulls the plug on uBlock Origin, leaving over 30 million Chrome users susceptible to intrusive ads (www.windowscentral.com)

submitted 2 years ago by MicroWave@lemmy.world to c/news@lemmy.world

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Google is transitioning Chrome's extension support from the Manifest V2 framework to the V3.
This means users won't be able to use uBlock Origin to block ads on Google Chrome.
However, there's a new iteration of the app — uBlock Origin Lite, which is Manifest V3 compliant but doesn't boast the original version's comprehensive ad-blocking features.

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[–] thawed_caveman@lemmy.world 2 points 2 years ago

Yeah, it takes some mental effort to change your habits, people are more likely to just install a new extension.

BUT, those extensions are probably next, dropping uBlock is part of a long-standing war by Google against ad blocking of all kinds. So at some point Chrome users won't be able to escape ads, and then i do wonder if they'll switch.

I feel like normal people who are too lazy to care would probably just use the default browser that came with their device. It will be Chrome if it's an Android, but it will be everything but Chrome if it's any other OS, it will be Edge or Safari.

Now i haven't installed Chrome in a minute, but how many devices is it the default for? My understanding is that a lot of Chrome users specifically looked for it and installed it to use instead of the default, especially Windows users. And for that public, i do think it matters, i do think they would consider switching.