this post was submitted on 22 Oct 2024
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A federal rule banning fake online reviews is now in effect. 

The Federal Trade Commission issued the rulein August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

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[–] KoboldCoterie@pawb.social 99 points 3 weeks ago (6 children)

allows the agency to seek civil penalties against those who knowingly violate it.

I hate that wording. Ignorance of the law isn't a defense, unless you're a corporation, apparently.

It also looks like this doesn't address the practice of offering incentive for actual purchasers to leave positive reviews.

[–] FPSkra@lemmy.world 68 points 3 weeks ago

That's not what knowingly means in this context. Knowingly refers to the level of intent required to pursue charges, not whether they knew there was a law against it.

In this case it requires the government to show that the person intended to leave a review and/or testimonials that misrepresent that they are by someone who does not exist.

[–] FundMECFSResearch@lemmy.blahaj.zone 19 points 3 weeks ago* (last edited 3 weeks ago)

Anyways my brother works for the FTC. With the current funding, they take thousands of complaints before they even look into something. It’s effectively useless as only the most publicised cases get any enforcement and the fines are tiny. And he says it was twice as bad before Biden.

[–] xmunk@sh.itjust.works 15 points 3 weeks ago

The wording is a bit ambiguous but I'd read that as "intentionally" rather than "with knowledge they're violating the law"... it definitely could have used a good copy editor though.

[–] ogmios@sh.itjust.works 13 points 3 weeks ago (1 children)

They'll just outsource it to foreign "reputation management" firms and pretend they had no idea what was happening, like how Coke got away with murdering union members in a foreign country.

[–] thefartographer@lemm.ee 5 points 3 weeks ago (1 children)

Holy shit, killercoke.org goes fucking hard

[–] brbposting@sh.itjust.works 8 points 3 weeks ago

Interesting

This post sponsored by PepsiCo

[–] tiefling@lemmy.blahaj.zone 10 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

That's not true, ignorance of the law is also a valid defense for police officers violating people's rights 🙄

[–] ryathal@sh.itjust.works 3 points 3 weeks ago

It's more than a defense, it's actually a benefit for police. Attempting to enforce rules that don't exist still count as valid pretext if they find evidence of actual crimes.

[–] mindaika@lemmy.dbzer0.com 3 points 3 weeks ago

It’s also pretty much impossible to prove, which of course is the point. The government exists to protect corporations