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Yup, this is the problem right here. Investments are supposed to generate returns, that's the whole point. But Milton Friedman and Jack Welch decided that the sole mission of any company was to increase shareholder value, and the rest of the world rolled with that. So whenever these CEOs point to their Mission and Vision statements, unless they say "Our only priority is delivering returns to our Shareholders", they are lying.
https://en.m.wikipedia.org/wiki/Shareholder_value
Meanwhile, we've decided that these corporations are people. Psychopaths who have no moral responsibilities to anyone but their shareholders, but people nonetheless.
Thus our efforts to make social justice a core condition for profits: fuck people over and get a boycott or protests or a label in media as toxic, and lose customers.
It's not going well, as a strategy. It requires an educated populace.
I mean, every economic model out there "assumes rational actors," which I've always taken to mean informed and educated. Too many of the masses are neither.
Exactly. At some point companies need to transition from investment vehicles to institutions