this post was submitted on 23 Jan 2025
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[–] ColeSloth@discuss.tchncs.de 72 points 1 year ago (1 children)

Rolex is a watch that poor and middle class people think is a rich person's watch.

[–] stevedice@sh.itjust.works 42 points 1 year ago (5 children)

Most well-known "luxury" brands are. Real rich person's brands won't even bother selling to the poor. There's currently a meltdown among the middle class because Hermes is laughing them out of the store. It's quite funny.

[–] Odelay42@lemmy.world 22 points 1 year ago (3 children)

Just to be clear - Hermes is also a fucking waste of money that serves no purpose other than to signal your membership in a club that has no value to society.

[–] calavera@lemm.ee 8 points 1 year ago* (last edited 1 year ago) (2 children)

All luxury products works that way

[–] vaultdweller013@sh.itjust.works 6 points 1 year ago (2 children)

Yeah because luxury doesnt mean quality, pretty sure I could get a custom leather coat from some Amish dude out by Salmon Idaho thatd blow away any luxury leather.

[–] calavera@lemm.ee 3 points 1 year ago

Exactly, if you take off the brand logo of an item, its price would drop significantly.

The item itself is secondary, what's important is the status it passes to other people. That's why we find those ridiculous stuff with Supreme brand

This comment makes me want to drive out to Salmon Idaho and buy a custom leather coat.

[–] syklemil@discuss.tchncs.de 6 points 1 year ago

Yeah, they're a good example of conspicuous consumption.

[–] stevedice@sh.itjust.works 2 points 1 year ago (1 children)

I mean, yes? I didn't mean to imply otherwise.

[–] Odelay42@lemmy.world 2 points 1 year ago (1 children)

For sure, I was just putting a blunt tip on it so nobody would be confused.

[–] stevedice@sh.itjust.works 1 points 1 year ago

Oh, ok. That's fine, then. I was kinda confused.

[–] WoodScientist@sh.itjust.works 18 points 1 year ago (1 children)

Seriously. Past a certain level of wealth, you don't even need to buy brand-named items for most everyday things. You don't buy a suit from an expensive brand. You hire a world-class master tailor to custom make you a suit from scratch. It's fit exactly to your body, made to your exact tastes and specifications. The same thing should be possible with watches. You don't buy an expensive brand, you hire a watch maker to make you an entirely custom piece.

[–] ColeSloth@discuss.tchncs.de 8 points 1 year ago (2 children)

I'd imagine that's pretty rare with watches. I'd guess if they aren't just wearing an apple or Samsung watch, they're wearing something like a Parmegiani.

[–] TomAwsm@lemmy.world 7 points 1 year ago

Sounds pretty cheesy.

[–] Kazumara@discuss.tchncs.de 2 points 1 year ago (1 children)

In case anyone else wants to look them up, it's spelled with a third "i" instead of "e" Parmigiani Fleurier

[–] ColeSloth@discuss.tchncs.de 4 points 1 year ago

So out of my price range I can't even afford to spell it correctly.

It's because they pronounce it Her-Meeez -hair flip-

[–] feedum_sneedson@lemmy.world 2 points 1 year ago (2 children)

Retail workers are doing that? Seems odd.

[–] boonhet@lemm.ee 8 points 1 year ago (1 children)

Have you never been to a high-end store where the retail workers just act sorta superior to you because they sell expensive things you can't afford (but at the same time make multiple times less than you because they're retail workers and you're not)? It's that kinda thing. It's weird af.

[–] Crashumbc@lemmy.world 2 points 1 year ago (1 children)

They're paid to act that way. In case a rich is in the store... Can't have a rich person seeing a poor treated with respect.

It's all about reinforcing class norms

[–] stevedice@sh.itjust.works 2 points 1 year ago

I don't know about the luxury brands but I've seen people act that way at fucking Zara so I'm sure they're just deluded assholes because there's no way Zara pays above minimum wage.

[–] stevedice@sh.itjust.works 3 points 1 year ago

Not odd. Retail workers at those kind of stores have usually been brainwashed.