this post was submitted on 23 Jan 2025
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[–] ColeSloth@discuss.tchncs.de 71 points 2 months ago (1 children)

Rolex is a watch that poor and middle class people think is a rich person's watch.

[–] stevedice@sh.itjust.works 42 points 2 months ago (5 children)

Most well-known "luxury" brands are. Real rich person's brands won't even bother selling to the poor. There's currently a meltdown among the middle class because Hermes is laughing them out of the store. It's quite funny.

[–] Odelay42@lemmy.world 22 points 2 months ago (3 children)

Just to be clear - Hermes is also a fucking waste of money that serves no purpose other than to signal your membership in a club that has no value to society.

[–] calavera@lemm.ee 8 points 2 months ago* (last edited 2 months ago) (2 children)

All luxury products works that way

[–] vaultdweller013@sh.itjust.works 6 points 2 months ago (2 children)

Yeah because luxury doesnt mean quality, pretty sure I could get a custom leather coat from some Amish dude out by Salmon Idaho thatd blow away any luxury leather.

[–] calavera@lemm.ee 3 points 2 months ago

Exactly, if you take off the brand logo of an item, its price would drop significantly.

The item itself is secondary, what's important is the status it passes to other people. That's why we find those ridiculous stuff with Supreme brand

[–] PotentialProblem@sh.itjust.works 2 points 2 months ago

This comment makes me want to drive out to Salmon Idaho and buy a custom leather coat.

[–] Odelay42@lemmy.world 2 points 2 months ago
[–] syklemil@discuss.tchncs.de 5 points 2 months ago

Yeah, they're a good example of conspicuous consumption.

[–] stevedice@sh.itjust.works 2 points 2 months ago (1 children)

I mean, yes? I didn't mean to imply otherwise.

[–] Odelay42@lemmy.world 2 points 2 months ago (1 children)

For sure, I was just putting a blunt tip on it so nobody would be confused.

[–] stevedice@sh.itjust.works 1 points 2 months ago

Oh, ok. That's fine, then. I was kinda confused.

[–] WoodScientist@sh.itjust.works 18 points 2 months ago (1 children)

Seriously. Past a certain level of wealth, you don't even need to buy brand-named items for most everyday things. You don't buy a suit from an expensive brand. You hire a world-class master tailor to custom make you a suit from scratch. It's fit exactly to your body, made to your exact tastes and specifications. The same thing should be possible with watches. You don't buy an expensive brand, you hire a watch maker to make you an entirely custom piece.

[–] ColeSloth@discuss.tchncs.de 8 points 2 months ago (2 children)

I'd imagine that's pretty rare with watches. I'd guess if they aren't just wearing an apple or Samsung watch, they're wearing something like a Parmegiani.

[–] TomAwsm@lemmy.world 7 points 2 months ago

Sounds pretty cheesy.

[–] Kazumara@discuss.tchncs.de 2 points 2 months ago (1 children)

In case anyone else wants to look them up, it's spelled with a third "i" instead of "e" Parmigiani Fleurier

[–] ColeSloth@discuss.tchncs.de 4 points 2 months ago

So out of my price range I can't even afford to spell it correctly.

[–] Timecircleline@sh.itjust.works 3 points 2 months ago

It's because they pronounce it Her-Meeez -hair flip-

[–] AFC1886VCC@reddthat.com 3 points 2 months ago

Audemars Piguet is a real rich person brand

[–] feedum_sneedson@lemmy.world 2 points 2 months ago (2 children)

Retail workers are doing that? Seems odd.

[–] boonhet@lemm.ee 8 points 2 months ago (1 children)

Have you never been to a high-end store where the retail workers just act sorta superior to you because they sell expensive things you can't afford (but at the same time make multiple times less than you because they're retail workers and you're not)? It's that kinda thing. It's weird af.

[–] Crashumbc@lemmy.world 2 points 2 months ago (1 children)

They're paid to act that way. In case a rich is in the store... Can't have a rich person seeing a poor treated with respect.

It's all about reinforcing class norms

[–] stevedice@sh.itjust.works 2 points 2 months ago

I don't know about the luxury brands but I've seen people act that way at fucking Zara so I'm sure they're just deluded assholes because there's no way Zara pays above minimum wage.

[–] stevedice@sh.itjust.works 3 points 2 months ago

Not odd. Retail workers at those kind of stores have usually been brainwashed.