this post was submitted on 31 Mar 2025
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Television

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Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding (variety.com)
submitted 3 days ago by Skavau@lemm.ee to c/Television@lemm.ee
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[–] scrubbles@poptalk.scrubbles.tech 8 points 3 days ago

It was a horrible rebrand, on par with twitter to X. It did not need a rebrand, no one thought it did, and like everyone I knew subscribed to it.

What I heard was that HBO meant premium but they wanted to throw other ATT slip on there so they decided to rebrand.

I think marketing was bored and wanted to justify their existence