this post was submitted on 13 Oct 2023
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Gaming

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It's official, Microsoft now owns ABK (news.xbox.com)
submitted 2 years ago by KyuubiNoKitsune@lemmy.blahaj.zone to c/gaming@beehaw.org
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[–] Platform27@lemmy.ml 28 points 2 years ago (3 children)

Embrace, Extend, Extinguish.

[–] smeg@feddit.uk 25 points 2 years ago (3 children)

That applies to open software standards, what does it have to do with buying cash cows?

[–] Goronmon@kbin.social 15 points 2 years ago (1 children)

That applies to open software standards, what does it have to do with buying cash cows?

It has no real meaning anymore. It's now a phrase people throw around as effectively a meme. You won't get anything but a wrong answer to this question.

[–] smeg@feddit.uk 7 points 2 years ago

It does seem like some people just automatically post it on every thread that mentions Microsoft. Just because we all dislike something doesn't mean we want to see the same low-effort comments spammed every time they come up in discussion like we're still on Reddit!

[–] Platform27@lemmy.ml 6 points 2 years ago* (last edited 2 years ago) (2 children)

It applies to most business.

  1. You give a positive face to the market you’re in (Game Pass, Phil Spencer, pro-dev vibe, etc).
  2. You buy chunks of the market (Activ-Bliz-King is a massive chunk), while saying it’s good for the industry.
  3. You squeeze the company of its IP, while bleeding the market dry of money. All of which kills, or at least hurts that market.

Right now, Micro$oft is in the Extend phase.

[–] ampersandrew@kbin.social 9 points 2 years ago

If you bring up Embrace, Extend, Extinguish, especially since we're talking about Microsoft, that is not what it means, and your definition has issues, because if you're buying a big company for a lot of money, the last thing you want to do is extinguish it.

[–] Goronmon@kbin.social 8 points 2 years ago

That's not what "Embrace, Extend, Extinguish" means. You just came up with three numbered items to correspond to the fact that there are three words in the phrase.

[–] Steeve@lemmy.ca 3 points 2 years ago* (last edited 2 years ago)

It doesn't even apply to software standards lol. It's a dumb "playbook" probably made by some coked out Microsoft middle manager in the 00s that wasn't even widely successfully used. Lemmy's crappy example of it is Google "killing" an extensible messaging protocol, which is nonsense because they didn't kill anything (you don't "kill" a protocol), they extended it into a proprietary version. You know, because it's extensible.

The only relevance "embrace, extend, extinguish" has in today's society is as an excuse to spread FUD and ragebait on Lemmy.

[–] shiveyarbles@beehaw.org 4 points 2 years ago (2 children)

EXTERMINATE! EXTERMINATE!

[–] lukas@lemmy.haigner.me 4 points 2 years ago

Nice Doctor Who reference

[–] Dalek_Thal@aussie.zone 3 points 2 years ago

YOU ARE AN ENEMY OF MICROSOFT; YOU MUST BE DESTROYED

[–] Venomnik0@lemm.ee 1 points 2 years ago

Yes, embrace, extend and extinguish my breast milk drinking.