this post was submitted on 19 Oct 2023
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NBA/Nike needs to scrap the city edition jerseys. There is not enough creativity or man power to come up with good looking jerseys for 30 teams every single year. Not to mention the brand recognition lost when half the teams are wearing colors that don't match the franchises' primary colors. I struggle to imagine that the return on these in sales is worth what the designers and manufacturers are costing for these piece of shit jerseys.
The designers probably aren't paid anything that crazy, plus Nike got designers on staff already. The cost of manufacturing is also probably negligible for them too. They wouldn't keep doing it if it wasn't profitable.
Nike just gets freelance work of Fiverr and calls it a day. It's the only explanation for some of these.
Nah then they'd have to pay someone else to do it. They just have whoever's on staff already throw something together in 5 minutes between projects they actually care about.