this post was submitted on 19 Oct 2023
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NBA/Nike needs to scrap the city edition jerseys. There is not enough creativity or man power to come up with good looking jerseys for 30 teams every single year. Not to mention the brand recognition lost when half the teams are wearing colors that don't match the franchises' primary colors. I struggle to imagine that the return on these in sales is worth what the designers and manufacturers are costing for these piece of shit jerseys.
All of these literally look like 2K pro-am jerseys. This community should be able to generate enough noise on social media and tell nike to politely fuck off with this nonsense.
This community is only a small piece of NBA fandom. The majority of people buying these are probably not coming to r/nba to talk hoops.
I think some are good. But we don’t need new ones every year.
Like maybe rotate 10 teams every 3 years or something.
Nike and others have done this in Football (soccer) for years! Decades by now.
Every single year the top teams of every significant league has a redesign main, a new color second and a creative new third and some teams have a fourth kit.. is crazy
The new treand, since FIFA has specific rules on what a shirt can be, is to be creative with worm kits. They do their best to expose teams worming up and in their practice facilities with those.
Is really annoying and nba is kind of infected by that now, since they will make so much money from merchandise every year that makes it worth it.
The designers probably aren't paid anything that crazy, plus Nike got designers on staff already. The cost of manufacturing is also probably negligible for them too. They wouldn't keep doing it if it wasn't profitable.
Nike just gets freelance work of Fiverr and calls it a day. It's the only explanation for some of these.
Nah then they'd have to pay someone else to do it. They just have whoever's on staff already throw something together in 5 minutes between projects they actually care about.
I think we found Kyle Kuzma's burner account.