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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 2 years ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] mikeyray15@alien.top 1 points 2 years ago (3 children)

I went to a dealer today, looking at a couple Zeniths (and some other brands) and felt that I was almost being "pushed away" from Zenith. They brought up poor(er) customer service when compared to Omega, Rolex, etc. and that if an issue did arise it could take 9-12 months to get the watch back. There was also a clear lack of brand knowledge when compared to other brands in the $5-15k range.

[–] DaPharSydeToo@alien.top 1 points 2 years ago (2 children)

if an issue did arise it could take 9-12 months to get the watch back

that's just blatant misinformation, and clearly this dealer has some ulterior motive for talking trash on zenith. zenith is a part of LVMH and their customer support all run on the same system - regardless of whether you have a tag heuer, hublot, zenith, etc. you will be issued an AFS number.

i know this from experience, as i've had both my tag and zenith watches serviced for a fair price, with a typical turnaround time for a luxury watch.

[–] mikeyray15@alien.top 1 points 2 years ago

I figured as much. And this was just one salesperson at one dealer, and maybe they were just not as well versed on zenith so didn’t try to sell me harder on it.

[–] p33k4y@alien.top 1 points 2 years ago

that's just blatant misinformation, and clearly this dealer has some ulterior motive for talking trash on zenith. zenith is a part of LVMH and their customer support all run on the same system - regardless of whether you have a tag heuer, hublot, zenith, etc. you will be issued an AFS number.

Yes and no.

Zenith shares the same system with other LVMH brands but that means ziltch as far as actual service and parts availability.

Zenith forums on WUS etc. are filled with complaints about poor Zenith customer support.

[–] lostcosmonaut307@alien.top 1 points 2 years ago

Just Tourneau things.

[–] bisonsurfer1@alien.top 1 points 2 years ago

Which brands were they pushing your towards?