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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 1 year ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] CdeFmrlyCasual@alien.top 1 points 1 year ago (1 children)

This and marketing. Probably more of the latter than the former, since people may think “ I won’t spend that much in a [brand]” but are still seduced by Rolexes and Cartiers that cost the same if not more.

[–] SpeedySpooley@alien.top 1 points 1 year ago (1 children)

Yep. I'm the opposite though. I get much more excited about a Fortis Marinemaster than I do a Rolex Submariner.

[–] Centuri42@alien.top 1 points 1 year ago

Despite being into watches for a while now, I’m still not at the point where I can buy a micro brand price for over £1000, as cool as the pieces are I have to admit I like looking down and seeing Rolex or Cartier.