this post was submitted on 22 Aug 2025
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[–] HootinNHollerin@lemmy.dbzer0.com 82 points 1 year ago (6 children)
[–] slate@sh.itjust.works 71 points 1 year ago (1 children)

He was right. Jesus would never tolerate this. Time to flip some barrels.

[–] Bonesince1997@lemmy.world 8 points 1 year ago

It's on like Donkey Kong!

[–] WolfLink@sh.itjust.works 56 points 1 year ago (3 children)

Tbf the old logo is much better

[–] stefenauris@pawb.social 30 points 1 year ago (2 children)

It's following the modern trend of flat clean lines. I'm getting rather sick of it TBH

[–] SolOrion@sh.itjust.works 4 points 1 year ago

I absolutely hate basically everything about modern logos and UI design. It looks like shit, and for UIs it's not even efficient usually.

[–] not_IO@lemmy.blahaj.zone 3 points 1 year ago

soulless minimalism

[–] Cethin@lemmy.zip 12 points 1 year ago

It's better in some ways, worse in others. It's shit for a thumbnail, for example. The old one stand out more, but the new one is more readable and fits into any format.

[–] Pyr_Pressure@lemmy.ca 2 points 1 year ago

Yeah, I think so too. I don't see why they had to change the font, at least the C had character. Now it's the most boring plain forgettable font imaginable and black at that. It's like they didn't even try.

[–] abcdqfr@lemmy.world 39 points 1 year ago (1 children)

Lmao they got rid of the cracker and the barrel

[–] Cethin@lemmy.zip 12 points 1 year ago (1 children)

The barrel is still there. The background is a barrel.

[–] AnUnusualRelic@lemmy.world 7 points 1 year ago (1 children)
[–] Cethin@lemmy.zip 1 points 1 year ago

I'm pretty confident it's supposed to be a barrel, but it might also be a cracker. I can see that too.

[–] sunoc@sh.itjust.works 32 points 1 year ago* (last edited 1 year ago) (3 children)

What? How is this any « woke » even for the MAGA lunatics ??

[edit]: Apparently the company had a diversity / non-discrimination campaign in recent years. It explains.

[–] Stillwater@sh.itjust.works 18 points 1 year ago

Anything they dont like is "woke"

[–] Mirshe@lemmy.world 3 points 1 year ago

They had a DEI/nondiscrimination campaign because of several high profile stories where restaurants were accused of racism (black diners being asked to move away from seats visible from the entrance, at least one black person being told "we don't serve your kind" or words to that effect.)

[–] 0ops@piefed.zip 15 points 1 year ago

Ugh I can just SMELL the WOKENESS. If I look at this ANY LONGER I might be AWOKENED

[–] drcobaltjedi@programming.dev 7 points 1 year ago (1 children)

I mean, it's less visually noisy, but that's it?

This dude's willing to go to arms over this?

It makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, ony with zero charm or familiarity to show for it.

If they wanted to re-brand as a truck-stop, merge with Love's, don't just rip-off their color-scheme minus the Heart.