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[Zenith] Why is the brand so unpopular? (alien.top)

submitted 2 years ago by Only_Ad_5407@alien.top to c/watches@style.land

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I’m not talking about that people don’t like it, because they do. But looking in sales, I would expect a brand like zenith to at least be in top 20, but they’re far off. Why is that? I see them as an Omega-like brand, not a small brand.

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[–] lynnwoodblack@alien.top 1 points 2 years ago

They don’t get a ton of media attention. Lately they’ve had some from Theo and Harris but they to seem to be a bit polarizing. Another reason is they have basically no retailers in the US and like it or not. We are a huge market. Finally, like most watch companies. Their website is absolute dogshit. As an American it’s my only way to see their watches and it’s a nightmare to find anything. Filter by case size options: Small (<30mm) Medium (31-43mm) Large (>44mm). I’m exaggerating but that’s the kind of issues I have on almost every watch company’s website.