this post was submitted on 28 Oct 2023
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With regards to Montblanc I also think there should be differentiated between Montblanc and Minerva Montblanc. I know that Montblanc doesn’t hold the same brand equity as many others (within watches), and that they bought Minerva to give their watch division a boost, but none the less some of the watches/movements based on Minerva are really nice. I agree that the pure Montblanc watches are a little meh.