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Well the title isn’t exactly accurate. It references a 2021 study to get the title but Pepsi said nothing about it
This is likely the bigger factor.
I also have my issues with the cited "study."
I'm not saying Americans aren't dumb, but I take this kind of data with a sack of salt. How was the study phrased? What does the company stand to gain by expressing the results of the study in this way? Why not tell us exactly how the study was performed and what questions were on it?
There's a big difference between "Hey, what are Lay's chips made of?" and "Do you know what exact ingredients are in your bag of chips?"
My gut tells me this is all fairly performative framing so they can just cozy up to a political administration for favor and head-pets while also trying a new marketing campaign that should be universally acceptable to consumers, one that reframes their products as "healthy" in some way.
Whoopee. Pepsi gets keeled by a fucking political scion with worms for brains.