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If I understand correctly from the article, it sounds like they're caught in a loop (sans Abattis family) and need something to change in order to further cut water usage (sans Abattis; because it sounds like they just don't give a fuck).
Basically if I got this right:
They grow a combination of food for humans and feedstock for animals; and most of the water is being consumed by feedstock.
They (sans Abattis family) are aware that they use a shitton of water and have been trying to take steps to reduce their water consumption, but doing so is expensive because of the equipment that's required.
They're able to grow feedstock because water is cheap enough for feedstock to be profitable, which is necessary to reduce their water consumption because growing food alone isn't as profitable enough.
Food isn't profitable enough because apparently the wholesale market value of food is so low that it's hard to make ends meet on food alone, which is why they also grow feedstock using cheap water.
However doing so means they consume a lot more water than they need to, which means they need better ways of getting water for their crops, which is something they're aware of and trying to address, but they need money for that, which comes from feedstock grown using cheap water, which means they consume a lot more water than they need to, and so on.
Then you have the Abattis family who appear to use significantly more water than the rest of the major families and just don't care.
Note: I'm not trying to excuse or justify their excessive water usage, but the article makes it sound like it's more complicated than "just cut their water access".
Heavy metal dust storms do sound pretty fucking cool tho
Wish we could just grow food and sell at-cost while we all pitched in to subsidize the wages of those involved, but I guess wasting more water than some states use just to make a profit is a good alternative system.
I bet we will see more and more farmers turn to pot and hemp as the industry grows. I bet that the wholesale margins on good pot are a lot better than that of food