this post was submitted on 09 Nov 2023
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Entrepreneur
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Does TikTok have an audience that converts? I was under the impression that it’s mostly zoomers with the attention span of a squirrel, and not with particularly deep pockets. Seems hard to sell to them depending on the product?
It purely depends on the product you are selling, but you can indeed target the age range of your choice. The best type of ad is one that kind of "hides" itself with normal videos, but you kind of need to have an understanding of how TikTok works to do it successfully (hence why I said maybe go on Fiverr and get someone to do it for you).
I personally target 19-25 year olds and see great success personally.