this post was submitted on 09 Nov 2023
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I don’t know who your demographic is, but the best advertising platform that I am currently using is with ease TikTok. I recommend trying to advertise your product via there, and potentially reaching out to someone on Fiverr to make an ad if you don’t believe you have the ability to make them.
With TikTok, I’m getting 12% of people who view my ad to click on my website, 4% of such are converting to sales. These are on roughly 600 dollar campaigns ($10 per 1000 views).
Does TikTok have an audience that converts? I was under the impression that it’s mostly zoomers with the attention span of a squirrel, and not with particularly deep pockets. Seems hard to sell to them depending on the product?
It purely depends on the product you are selling, but you can indeed target the age range of your choice. The best type of ad is one that kind of "hides" itself with normal videos, but you kind of need to have an understanding of how TikTok works to do it successfully (hence why I said maybe go on Fiverr and get someone to do it for you).
I personally target 19-25 year olds and see great success personally.
Do you actually need to make a video to advertise on TikTok?
Calm down. It depends on what you are selling. Tiktok is good but non for every kind of service or product. It depends. You need marketing research to understand the habits of your typical customer and select where to put ads.