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I don't understand the utility of proclaiming your company to be a bastion for the people you clearly hate. Why entice them to become employees just to fire them? And in firing them, receive a tidal wave of bad press and probable lawsuits? 🤷
It’s a kind of rainbow washing. Under Capitalism, queer money is still money, so they’ll happily take that while pushing us under the bus at every meaningful opportunity.
One thing you need to understand about chain restaurants is that they are not all micromanaged by a central corporation. They are franchises. Usually, a franchisee pays for a license and owns one or more stores in a region. They have certain standards they need to meet to fulfill their franchise requirements, but small day-to-day decisions about how to run the store are up to them. Chili's corporate might espouse all those values they list in their talking points (though I've personally seen companies turn their values on a dime when they think it is hurting their bottom-line). But they probably have very limited, if any direct input on hiring/firing decisions at a single restaurant. At most, they might step in and pressure the franchise owner to reverse this decision if they think it hurts the brand image.
Maybe there's more to the story than the article is telling us.