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325

Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)

submitted 1 day ago by throws_lemy@lemmy.nz to c/technology@lemmy.world

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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] SlurpingPus@lemmy.world 2 points 1 day ago (2 children)

Google get paid for referrals

What are you talking about?

[–] winkerjadams@lemmy.dbzer0.com 1 points 15 hours ago (1 children)

Companies pay Google to be at the top of the list and get clicks

[–] SlurpingPus@lemmy.world 1 points 7 hours ago

Could you please point me as to where I pay Google for my site to be higher in the search results? Unless, of course, you mean the ads.

[–] mr_anny@sopuli.xyz 1 points 15 hours ago (1 children)

Companies pay for google to show up high in search results. Some of them pay from clicks.

Now people stop at the slop which is the first thing thry see in the results.

This makes traffic to company sites go down which also affects google revenue.

[–] SlurpingPus@lemmy.world 1 points 14 hours ago (1 children)

Companies pay for google to show up high in search results.

Do you mean the ads? Or, if you mean the search results themselves, where do I pay Google to get my site higher in the results?

[–] mr_anny@sopuli.xyz 0 points 5 hours ago

Ask Google.