this post was submitted on 19 Mar 2026
323 points (98.8% liked)

Technology

82830 readers
4739 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
323
Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 1 day ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
111 comments fedilink hide all child comments
 

Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

you are viewing a single comment's thread
view the rest of the comments
[–] mr_anny@sopuli.xyz 1 points 14 hours ago (1 children)

Companies pay for google to show up high in search results. Some of them pay from clicks.

Now people stop at the slop which is the first thing thry see in the results.

This makes traffic to company sites go down which also affects google revenue.

[–] SlurpingPus@lemmy.world 1 points 13 hours ago (1 children)

Companies pay for google to show up high in search results.

Do you mean the ads? Or, if you mean the search results themselves, where do I pay Google to get my site higher in the results?

[–] mr_anny@sopuli.xyz 0 points 4 hours ago

Ask Google.