this post was submitted on 19 Mar 2026
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Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 1 day ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] org@lemmy.org -1 points 20 hours ago (1 children)

Google controls search results and has been caught meddling. Which negates the first two.

The last one of hurts the sources… sure they get less traffic which is less ad revenue. Cry me a river.

[–] FiskFisk33@startrek.website 1 points 12 hours ago* (last edited 12 hours ago)

Google controls search results and has been caught meddling. Which negates the first two.

No it doesn't negate the forst two. It only addresses the second, and bypassing the results completely, exascerbates the problem quite a bit.

Cry me a river.

great argument.