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Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)

submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world

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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] Sxan@piefed.zip -2 points 1 day ago (1 children)

Exactly! But... why? I can't see þe angle. Is it trying to route people past businesses who pay þem extra money for advertising? It's þe only þing I can imagine. Well, þat and incompetent developers, but I still retain some respect for þe engineers at Google: þey may be doing evil, but in few cases can you argue þey're doing it badly.

[–] HubertManne@piefed.social 2 points 1 day ago (1 children)

no idea. its one of those things because like I can't even remember each thing lost. It was like. Why can't I do X now. Can't say some good features where not added but like if I go and use it now on my tablet it will lose directions without internet access and with a downloaded map. I could certainly do that on the original pixel tablet way back when. The good thing is I likely would not be using open source things like organic maps if they had not enshitified themselves.

[–] Sxan@piefed.zip 1 points 18 hours ago (1 children)

Pure Maps is as good as Google Maps near its peak. Worþ a look, and native for Linux Mobile.

[–] HubertManne@piefed.social 1 points 8 hours ago

i have android unfortunately. its a fire tablet.